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Today we've got what happened when people raised their prices, a founder who got paid for his book before he finished writing it, and how one growth team went from 4 new followers a day to 450 by working the comment section.
On to the report.
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The Report
What happened when they raised their prices
We collected price increases from founders, operators, and creators: what they changed, how they told customers, and what it did to revenue.
Read the full report →The reason you opened this
One report built on patterns across many experiments, not one person's hot take.
Things We Saw
Get paid before it's finished
Michael Lynch left Google eight years ago to work for himself. When he started writing a book for developers, he didn't wait until it was done. A Kickstarter brought in $6k in pre-sales, then he sold paid early access while he wrote, and 422 readers bought in. If you're building something that takes a while, find out who'll pay for it while you can still change it.
Show up in the comments, not just your own feed
BetterHelp's growth team left one comment on a viral video of college students singing a cappella, and it got over 300,000 likes. So they made comment sections a strategy. Their chief growth officer, Sara Brooks, estimates new followers went from about 4 a day to around 450, and it's opened conversations with creators about working together. The small version: pick a few accounts your customers already follow and show up in the comments every day for a month.
Going solo? Sell to businesses
Stripe looked at thousands of solo-founded startups with two years of revenue. By month 24, the median solo founder selling to businesses was making more than four times what the median solo founder selling to consumers made. If you're on your own and stuck between two ideas, that's a reason to lean toward the one with a business buyer.
Three things, not thirty
Three things we saw that you could try on whatever you're growing.
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