Privacy Policy

Last updated: June 2026

Bookmark ("we," "us," or "our") is a twice-weekly newsletter for small business owners, published at followbookmark.com. This privacy policy explains what information we collect, how we use it, and what choices you have.

What we collect

Email address. When you subscribe to Bookmark, we collect your email address. This is the only information we require.

Name. If you choose to provide your first name, we use it to personalize emails. This is optional.

Usage data. Our email platform (Kit) automatically collects standard email engagement data — whether you opened an email, clicked a link, and your approximate location based on IP address. Our website host (Ghost) collects standard server logs including IP addresses and browser information.

How we use it

We use your information to:

  • Send you the Bookmark newsletter editions you signed up for (U.S. edition on Tuesdays, Michigan edition on Thursdays, or both)
  • Understand which content is useful so we can improve the newsletter
  • Occasionally send announcements about Bookmark — new features, changes, or other updates directly relevant to your subscription

We do not sell your information. We do not share your information with third parties except the service providers we use to operate Bookmark (listed below).

Service providers

We use the following third-party services to operate Bookmark:

  • Kit (kit.com) — email delivery and subscriber management
  • Ghost (ghost.org) — website hosting and content management

Each of these providers has its own privacy policy governing how they handle data on our behalf.

Email preferences

You control your subscription. Every Bookmark email includes an unsubscribe link at the bottom. You can also manage which editions you receive — U.S., Michigan, or both — at any time using the preferences link in any email we send.

Unsubscribing from one edition does not remove you from the other. Clicking the full unsubscribe link removes you from all Bookmark emails.

Cookies

Our website uses cookies for basic functionality. We do not use tracking cookies for advertising purposes. Ghost may set cookies to manage site sessions.

Data retention

We retain subscriber data for as long as your subscription is active. If you unsubscribe, your email address is removed from our active send list. You can request complete deletion of your data by emailing us at hello@followbookmark.com.

Your rights

Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you. To exercise any of these rights, email us at hello@followbookmark.com and we'll respond within 30 days.

Children

Bookmark is intended for adults running or working in small businesses. We do not knowingly collect information from anyone under 18.

Changes to this policy

If we make material changes to this policy, we'll note the updated date at the top of this page. Continued use of Bookmark after changes are posted constitutes acceptance of the updated policy.

Contact

Questions about this policy or your data:

hello@followbookmark.com Bookmark / followbookmark.com Grand Rapids, Michigan