Privacy Policy

Last updated: October 2026

Bookmark ("we," "us," or "our") is a newsletter for founders, operators and creators, published at followbookmark.com. This privacy policy explains what information we collect, how we use it, and what choices you have.

What we collect

Email address. When you subscribe to Bookmark, we collect your email address. This is the only information we require.

Name. If you choose to provide your first name, we use it to personalize emails. This is optional.

Usage data. Our email platform (Kit) automatically collects standard email engagement data, including whether you opened an email, clicked a link, and your approximate location based on IP address. Our website analytics tool (Fathom) tracks aggregate visitor behavior, like page views and referral sources, without cookies and without collecting information that identifies you personally. Your IP address is only briefly processed by Fathom and there's no way for us to identify you from it. Our website host (Ghost) collects standard server logs for security and site operation.

Panel data. If you join the Bookmark research panel, we collect the numbers and experiments you choose to share with us each month and use them in our reports. We publish panel data in aggregate unless you've agreed to be named. You can leave the panel at any time by emailing hello@followbookmark.com.

Public research data. Some reports study publicly available information, like public social media profiles. We publish most findings in aggregate. We may also include screenshots of public profiles as examples. If you'd like your public profile left out of future research, email hello@followbookmark.com.

How we use it

We use your information to:

  • Send you the Bookmark newsletter
  • Understand which content is useful so we can improve the newsletter
  • Research and publish Bookmark reports
  • Occasionally send announcements about Bookmark, like new features, changes, or other updates directly relevant to your subscription

You can join the Bookmark list by subscribing on our site, requesting a report or opting in through a Show & Tell signup. Once you're on the list, this policy covers your data. Show & Tell has its own privacy policy.

Legal basis for processing. Our legal basis for processing your email address is your consent, given when you subscribe. You can withdraw that consent at any time by unsubscribing. Panel data is also processed with your consent. For public research data, our legal basis is our legitimate interest in researching and reporting on what's working for people growing businesses.

We do not sell your information. We do not share your information with third parties except the service providers we use to operate Bookmark (listed below).

Service providers

We use the following third-party services to operate Bookmark:

  • Kit (kit.com), email delivery and subscriber management
  • Ghost (ghost.org), website hosting and content management
  • Fathom Analytics (usefathom.com), privacy-focused website analytics that doesn't use cookies
  • Anthropic (anthropic.com), Claude, which we use to code and process research data

Each of these providers has its own privacy policy governing how they handle data on our behalf.

Sponsors

Some Bookmark emails and reports include paid sponsor placements or sponsored content. Some links are also affiliate links, which means we may earn a commission if you sign up or buy through them. If you click an affiliate link, the partner can see that you came from Bookmark.

We may share aggregate, non-identifying performance data with sponsors, such as total subscriber count, open rate, click count, and click rate for their sponsored section. We do not share your email address or any other information that could identify you with sponsors, and we do not allow sponsors to place their own tracking pixels, scripts, or similar technology in our emails.

International data transfers

If you're located in the European Union, the UK, or elsewhere outside the United States, please be aware that our service providers may process data in the United States. We work with providers that maintain appropriate safeguards for handling data from the EU and UK, such as Standard Contractual Clauses. Fathom Analytics processes visitor data in a privacy-preserving way regardless of location.

Email preferences

You control your subscription. Every Bookmark email includes an unsubscribe link at the bottom. Unsubscribing removes you from all emails we send through Kit, including Show & Tell updates.

Cookies

Our website uses cookies for basic functionality, like Ghost session management. We do not use tracking or advertising cookies. Our analytics tool, Fathom, doesn't use cookies at all to track visitors, so there's nothing to opt out of there.

Data retention

We retain subscriber data for as long as your subscription is active. If you unsubscribe, your email address is removed from our active send list. You can request complete deletion of your data by emailing us at hello@followbookmark.com.

Your rights

Depending on where you live, you may have the following rights regarding the personal information we hold about you:

  • Access, to know what data we have about you
  • Rectification, to correct inaccurate data
  • Erasure, to have your data deleted
  • Restriction, to limit how we use your data
  • Portability, to receive your data in a usable format
  • Objection, to object to how we process your data
  • Withdraw consent, at any time, without affecting the lawfulness of processing before withdrawal

To exercise any of these rights, email us at hello@followbookmark.com and we'll respond within 30 days.

If you're in the European Union or UK and you're not satisfied with how we've handled your request, you also have the right to lodge a complaint with your local data protection authority.

Children

Bookmark is intended for adults. We do not knowingly collect information from anyone under 18.

Changes to this policy

If we make material changes to this policy, we'll note the updated date at the top of this page. Continued use of Bookmark after changes are posted constitutes acceptance of the updated policy.

Contact

Questions about this policy or your data:

hello@followbookmark.com
Bookmark is operated by The Quarter LLC, Grand Rapids, Michigan.