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Fall planning season is officially here, which for most people means rebuilding the bio and the profile and the whole content plan for Q4 in the same weekend.
This week we've got real numbers on whether listicles still work, where creators are actually making money, and a content idea worth stealing from Foot Locker.
On to the report.
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We're not renting out your inbox to a dozen brands. Just one a week, boxed off and easy to spot.
This Week's Report
What makes a great profile photo? We studied 100 creator accounts to find out.
It isn't the background. It isn't the lighting. One thing kept showing up in the accounts that are growing.
Read the full report →The reason you opened this
One original study a week, based on real numbers from working creators.
The Front Table
Decide whether listicles are still worth your time
Growth Memo pulled real numbers on how listicle content is performing since the search changes. It's not a do or do not article, but there's enough data here to make an actual call on your next few pieces instead of guessing.
Pick where the next six months go
Business Insider talked to creators who are actually earning, and the split was pretty clear. YouTube first for real money, Instagram second. If you've been spreading yourself across four platforms, read this before you plan out the rest of the year.
Steal this: run one story across three months
Foot Locker is building a 36 episode series, and Bilt funded its own show. You don't have their budget, but the mechanic is free. Pick something you're building toward and document it in order. The sequence is what brings people back.
Three things, not thirty
Three things we found helpful this week for growing a creator business.
Read Next
Email Marketing for Bloggers
Send better emails that engage readers, build brand loyalty, and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips, and automation how-tos.
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See you next week!
Matt Gira
Creator @ Bookmark
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Reply to any edition and we'll actually get back to you.